Voting in the Mall – The Conservative Swing from 2016 to 2020

• In Event: Lightning Talk: Polarization, Identity, and Voter Behavior: Exploring Political Attitudes and Partisanship in Contemporary America

Brief Overview

This paper investigates the conservative shift in political consumerism in the United States between 2016 and 2020, focusing on how social activism, ideological intensity, and grievance attitudes shape boycott and buycott behaviors.

Author

• Kwadwo Poku-Agyemang, Claflin University