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Board #29 - American Political Advertisement Targeting in 2020 and 2024: A Comparative Analysis
Sat, April 5, 9:50 to 11:20am CDT (9:50 to 11:20am CDT), Palmer House Hilton, Floor: 4th, Exhibition HallBrief Overview
This study makes a unique contribution to the literature by comparing Facebook ads by presidential candidates in 2020 and 2024, from January to Election Day, and uses time-series analysis to provide comparative insights across election cycles.