Messaging and Mass Perception: Effects of Pro‑Trump and Fiscal Cues on Candidate Evaluation

• In Event: Presidents and Political Communication

Brief Overview

Using a randomized survey experiment, we test whether "America First" versus local/fiscal cues in candidate vignettes shift perceptions of ideology, spending preferences, and favorability.

Authors

• Jamie L. Carson, University of Georgia

• Joel Sievert, Texas Tech University

• Ryan D Williamson, University of Wyoming