Rhetorical Pivoting in Campaigns

• In Event: Advertising and Campaign Strategy

Brief Overview

We study how partisan media recalibrate rhetorical framing following shifts in candidate traits. We build and test a model in which changes in a politician’s characteristics endogenously shift the salience of media's associated issue dimensions.

Authors

• Jenn (Seoyeon) Kim, Purdue University

• Sangmin Lee, New York University Abu Dhabi

• Chamseul Yu, Texas A & M University, College Station