Populist Rhetoric as Interactive Strategy

• In Event: New Methods in Political Communication

Brief Overview

Why do political candidates adopt populist rhetoric? We develop a formal model and use original data on social network services posts of all candidates that competed in the 2024 U.S. Senate and Representative of State elections to test hypotheses.

Authors

• Jenn (Seoyeon) Kim, Purdue University

• Jiwon Kim, Emory University

• Anthony J. DeMattee, Carter Center