Appealing to Donors through Narratives: Narrative point of view and character perspective in fundraising appeals

• In Event: New Frontiers in the Narrative Policy Framework

Brief Overview

The purpose of this research is to determine whether the NPF can be applied to nonprofit fundraising appeals and to understand the effect of the narrator's point of view and the type of character that the narrator portrays on donor giving.

Authors

• Honey Minkowitz, University of Nebraska at Omaha

• Teshanee Williams, University of North Carolina at Chapel Hill