Do Manifestos Matter? The BJP, Social Media, and Political Communication in India, 1984-2024

• In Event: Voting, Elections, Campaigns in South Asia

Brief Overview

Focusing on the BJP in India, we analyze party manifestoes in the landscape of social and digital media. They remain important sites to articulate party agendas, with primary themes and messages spread through micro-targeted social media campaigns.

Authors

• Yash Sharma, University of Cincinnati

• Rina Verma Williams, University of Cincinnati