Taking Root: How County-Level Media Convergence Centers Extend Chinese Government's Propaganda Reach

• In Event: Propaganda and Political Communications in China

Brief Overview

This study examines China’s county-level media convergence centers as instruments of grassroots propaganda governance, analyzing 8 million Weibo and Douyin posts to reveal how local digital media extend state control and shape citizen engagement.

Author

• Linan Jia, Beijing Foreign Studies University