Digital Propaganda That Works? A Conjoint experiment on Political Micro-influencers´ Editorial Choices in India and Brazil

• In Event: Misinformation, Propaganda, and Online Behavior in Comparative Perspective

Brief Overview

Drawing on original survey-based conjoint experiments conducted in Brazil and India, this study examines how far-right micro-influencers decide what content to share and how voters react to it.

Authors

• Priyadarshi Amar, University Carlos III of Madrid

• Simon Chauchard, University Carlos 3 of Madrid

• Fernando Barros de Mello, University Carlos III of Madrid