The Determinants of Perceptions of Party Brands

• In Event: Legislative Communications

Brief Overview

In this study, we connect the legislative behavior and social media messaging of members of Congress to how their constituents perceive party brands, with the goal of examining their independent contributions to these perceptions.

Authors

• Hans J.G. Hassell, Florida State University

• Michael J Heseltine, University of Oxford

• Kevin Reuning, Miami University

• Ryan J. Vander Wielen, Stony Brook University