The emotional engine of mobilization: Emotional rhetoric and audience reactions in presidential campaign rallies

• In Event: Hostile Political Communication and Polarization

Brief Overview

We examine how emotional appeals mobilize audiences by analyzing real-time responses in 260 U.S. presidential campaign rally speeches. Using machine learning on audio and text data, we identify how positive and negative rhetoric predicts engagement.

Authors

• Gal Ron, Hebrew University of Jerusalem

• Odelia Oshri, Hebrew University of Jerusalem

• Shaul Rafael Shenhav, Hebrew University of Jerusalem