Ethnocentric Political Consumerism: A Growing Tendency in Heuristic-Driven Choices for AI-Integrated Products

• In Event: New Frontiers in the Global Political Economy: Technology, Crypto, AI, and the Changing Landscape of Global Finance

Brief Overview

As devices become more embedded with AI and advanced internet, consumers' anxiety also grows over the potential misuse of their data and privacy. Therefore, they tend to seek more trustworthy products, increasingly relying on ethnocentrism.

Author

• Hyunjoo Lee, University of Georgia