One Party, Many Audiences: Latino Republican Messaging Strategies

• In Event: Latinidad and the Politics of Representation

Brief Overview

This project examines how Latino Republican candidates for Congress and state legislatures tailor campaign messaging across contexts, how their rhetoric varies by audience, and how these strategies shape representation.

Authors

• Lautaro Cruz, University of Houston

• Robert Daniel Alvarez, Sam Houston State University

• Jason P. Casellas, University of Houston