Supplying Issue Attention Without Eroding the Brand: How Parties Emphasize Issues Across Demographic Groups

• In Event: Elite Communication, Agenda Setting, and Public Opinion

Brief Overview

Analyzing 121,967 online ads across eight democracies, we find parties present largely similar issue profiles across demographic groups, yet systematically modulate issue emphasis by age and gender across countries.

Authors

• Marc-Antoine Martel, Universite Laval

• Daniel Sandvej Eriksen, Aarhus University