Negativity Bias Revisited: Assessing Candidate Evaluations and Campaign Environments

• In Event: Negativity, Threat, and Information

Brief Overview

This project analyzes negativity in campaigns and media from 1968–2024 using ads, media, and ANES data. We argue that oversaturation has weakened the once-dominant impact of negative information on voter evaluations of presidential candidates.

Author

• George D Quinn, Rutgers University