Climate Justice or Climate Economy? The Persuasive Power of Upward Mobility Framing for Latino and Asian American Voters

• In Event: Mobilizing the Asian American and Latino Vote

Brief Overview

This study tests how message framing influences Latino and Asian American support for US climate policy, finding that economic and elite-endorsement frames boost support more than justice-based appeals, underscoring audience-specific strategy needs.

Authors

• Jarred R Cuellar, Cal Poly Pomona

• Sara Sadhwani, Pomona College

• Michael Mendez, University of California, Irvine