Mobilizing National Identities: Textual-Visual Campaign Appeals in U.S. Presidential Elections (2000-2024)

• In Event: Political Rhetoric During Campaign Cycles

Brief Overview

This study examines how U.S. presidential candidates employ nationalist textual-visual campaign appeals to mobilize voters with a focus on the period from 2000 to 2024.

Authors

• Tianhong Yin, University of Illinois Urbana-Champaign

• JungHwan Yang, University of Illinois Urbana-Champaign