How Do Social Media Platforms Function As Tool For Cultural Hegemony In Contemporary Society

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Brief Overview

This study investigates how social media reinforces cultural hegemony in India, unveiling how digital spaces reproduce and reshapes caste hierarchies and political dominance through algorithmic visibility, echo chambers and digital discourses.

Authors

• Sakshi Kumari, Dr. B.R. Ambedkar University Delhi

• Tanuja Singh, Dr. B.R. Ambedkar University Delhi