Why are congressional candidates so bad at using YouTube?

• In Event: Political Communication with New Technology

Brief Overview

Despite its widespread usage among Americans and potential to reach journalists, many congressional campaigns do not have accounts on the platform, and if they do they post rarely and receive little engagement. In this paper, we assess this puzzle.

Authors

• Megan A. Brown, University of Michigan

• Cody Buntain, University of Maryland, College Park

• Maggie Macdonald, University of Kentucky

• Josephine Lukito, University of Texas at Austin