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Read My Lips: The Electoral Advantages of Rhetorical Specificity in Campaign Promises

Thu, April 23, 1:30 to 3:00pm CDT (1:30 to 3:00pm CDT), TBA

Brief Overview

We find that promises framed with higher rhetorical specificity, particularly those detailing the process of achieving outcomes, enhance perceptions of a candidate’s honesty, leadership strength, and the likelihood of promise fulfillment.

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