Preferences toward Country-of-Origin Labeling in the United States

• In Event: The Domestic Determinants of U.S. Foreign Economic Policy

Brief Overview

This project analyzes public attitudes toward Country-of-Origin Labeling (COOL) through public comments and a conjoint survey, exploring how consumers view and justify support for this trade measure amid globalization debates.

Author

• Nallely Valenzuela, University of California, Los Angeles