Did Podcasts Help Trump Win Young Men? A Gendered Theory of the Podcast Ecosystem

• In Event: Politics of the Podverse: Exploring the Influence of Podcasts in Political Behavior

Brief Overview

In 2024, young men broke for Trump by over 16 points as his campaign leveraged podcasts over traditional media. Analyzing 30,000 episodes, we find masculine shows had more conservative content, linking gendered media exposure to the youth gender gap.

Authors

• Melina Much, New York University

• Kylan Rutherford, New York University

• Jason Greenfield, New York University

• Joshua A. Tucker, New York University

• Jonathan Nagler, New York University