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Mapping a Decade of NRA Messaging: A Computational Analysis of Visuals and Text in Member Emails, 2014–2024
Sat, April 25, 9:50 to 11:20am CDT (9:50 to 11:20am CDT), TBABrief Overview
We analyze 2014–2024 NRA member emails to show how visual and textual cues shift across administrations and major events. Using LLM image classification, topical sentence coding, and co-occurrence networks, we trace messaging strategies.
Authors
Hyerin Kwon, University of Wisconsin–Madison
Nick Buttrick, University of Wisconsin–Madison
Jon Pevehouse, University of Wisconsin–Madison
Yini Zhang, University at Buffalo - SUNY
Porismita Borah, Washington State University
Linqi Lu, University of North Dakota
Dhavan V. Shah, University of Wisconsin–Madison
