Title IX in the NIL Era: Gender Disparities in Athlete Self-Branding and Minimum Price Setting

• In Event: Abortion, Women, and Public Policy

Brief Overview

NIL has reshaped the college athlete landscape while raising concerns regarding equity and Title IX considerations. This study examines a unique dataset of college athlete minimum price branding, identifying gender disparities between each.

Author

• Austin Dean Nettrouer, University of Oklahoma