Can Democracy Be Advertised? Evidence from a Large-Scale Experiment on Pro-Democracy Ads in the United States

• In Event: Elite Cues & Political Communication

Brief Overview

This study tests whether democracy-themed ads can boost voters’ commitment to democracy over party loyalty by using 50 Lincoln Project ads.

Authors

• Melek Hilal Eroglu, Aarhus University

• Tadeas Cely, Dartmouth College

• Suthan Krishnarajan, Aarhus University