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How Podcast Ad Reads Reproduce Partisan Mega-Identities
Sat, April 25, 5:10 to 6:40pm CDT (5:10 to 6:40pm CDT), TBABrief Overview
Do podcast brand deals reproduce partisan megaidentities by signaling alignment between the ad sponsor and the partisan podcast host? This paper detects partisan patterns in sponsorship deals across five years of non-serialized iHeartRadio podcasts.
