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Advertising and Campaign Strategy
Fri, April 24, 8:00 to 9:30am CDT (8:00 to 9:30am CDT), TBASession Submission Type: Paper Session
Section
Chair
Individual Presentations
8:05am |
Ad Tailoring and Polarization - Sarah Waldfogel, University of South Carolina, Columbia
8:15am |
Do Campaign Ads Polarize? Evidence from 2020–2024 U.S. Elections - Shun Yamaya, Stanford University; Brian Wu, Stanford University
8:25am |
Reading Between the Headlines: Candidate Coverage and Electoral Accountability in Presidential Elections - Kevin DeLuca, Yale University
8:35am |
Rhetorical Pivoting in Campaigns - Jenn (Seoyeon) Kim, Purdue University; Sangmin Lee, New York University Abu Dhabi; Chamseul Yu, Texas A & M University, College Station
8:45am |
Targeted Advertising and Candidate Entry - Gregory John Martin, Stanford University; Saikun Shi, Stanford University
Discussant
Audience Participation
9:05am |
Audience participation will last for the remainder of the session.
