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Examining the Mismatch of Impact Perceptions and Behavior Intentions

Tue, November 5, 4:30 to 5:30pm, Westin Pittsburgh, Rotunda

Session Submission Type: Research Poster

Summary

We explored participant beliefs about the impact of 14 pro-environmental actions and intentions to act on them. All items averaged at least a medium impact and an unsure or likely action. However, rankings between impact and intent were not matched. A summary of potential reasons is presented for discussion.

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