The Potential of Inoculation in Promoting Resistance to the Effectiveness of Multiple Competitive Attacks

• In Event: Social Cognitive Approaches to Message Processing

Abstract

The results of this investigation, in which the robustness of inoculation is for the first time subjected to multiple attacks, indicate that although the effectiveness of inoculation strategy was somewhat weakened by introducing an additional attack, inoculation is still a more capable strategy to protect individuals’ attitudes compared with supportive, restoration, or no strategy. The effectiveness of the theory was not moderated by the nature of the second attack (same as the first vs. a novel attack).

Authors

• Bobi Ivanov, University of Central Oklahoma

• Michael Pfau, University of Oklahoma

• Kimberly Ann Parker, University of Central Oklahoma