Communicating to/with the 'new' India: A cultural analysis of matrimonial websites, communication text books, and medical advertisements in contemporary India

Session Submission Type: Panel Discussion

Abstract

This panel examines the use of media and its effect on contemporary culture in the “new” India. From matrimonial websites, contraceptive advertising, and communication text books, an image arises that allows a quick glance into the changing cultural milieu of contemporary India. This panel aims to examine these different aspects of cultural experience through trans-methodological approaches of quantitative, qualitative, and contextual analysis.

Sub Unit

• Asian/Pacific American Communication Studies Division

Chair

• Nayantara Sheoran, George Mason University

Individual Presentations

• Shifts in Perceived Control in Indian Matrimonial Websites - Sreashi Das, Villanova University

• The i-pill and I: A two part exploration of the i-pill advertising campaign in India. - Nayantara Sheoran, George Mason University

Respondent

• Carrol R. Haggard, Fort Hays State Univ