Rednecks for Obama: Paving the Intersection between Intercultural and Political Communication

• In Event: Selling in America: Advertising, Campaigns, Recruitment, and Product Placement

Abstract

The realm of culture is highly relevant and important to topics that political communication scholars examine. However, there is a notable absence of attention to culture within the political communication literature. This paper uses the group Rednecks for Obama as a research exemplar, which critically examines the group's negotiation of cultural identity, to explain how communication scholarship could benefit from combining critical approaches to culture with elements of political communication.

Author

• Erin Gallagher, Washington State University