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Organizational rhetoric studies focus on how corporate identity and its personae are communicated; social science research measures corporate identity among organizational members and results like stakeholders images. This study examines how U.S. Holocaust museums personnel perceive their organizations communication of personae: A survey allowed comparison of specific roles, regarding their desirability and actual enactment. The study also reports ranking of five predominant roles and includes implications for museums, organizational communication, public relations, and corporate identity.
Gerald Slaughter, Kutztown University
Jeffrey Courtright, Illinois State University
Peter Smudde, Illinois State University