A Peer-to-Peer Campaign to Promote Organ Donation among Minority College Students in New York City

• In Event: Developing and implementing more effective organ and blood donation campaigns

Abstract

Due to documented disparities in organ transplantation, individuals from diverse racial backgrounds are encouraged to register as donors and communicate donation intentions to family. The present study reports an intervention using peer-to-peer campaigns to educate students on college campuses with high percentages of racial minorities about donation and encourage documentation of donation intent. Student campaigners show gains in salience, self-efficacy, donor registration and family communication rates following participation and recruit 895 fellow students as donors.

Authors

• Thomas Feeley, State University of New York, Buffalo

• Ashley Anker, State University of New York, Buffalo

• Bobbie Watkins, New York Organ Donor Network

• Nancy Tag, City College of New York

• Lorretta Volpe, Fashion Institute of Technology