Utilizing media priming and design perspectives to promote joining the Michigan Organ Donor Registry: Evaluating the impact of a multi-faceted intervention

• In Event: The role of the media in promoting organ donation

Abstract

Utilizing media priming, communication design perspective, and the Organ Donor Model as theoretical frameworks, the intervention to promote joining an organ donor registry was designed and implemented in two waves in three counties in Michigan. 200 to 300% increases in registration rates in intervention counties, compared to statewide trends, provide evidence of highly successful intervention efforts. The rate of registry increase in intervention counties was approximately 1,900% higher than statewide on a per capita basis.

Authors

• Tyler Harrison, Purdue University

• Susan Morgan, Purdue University

• Andy King, Purdue University

• Mark Di Corcia, Purdue University

• Elizabeth Williams, Purdue University

• Rebecca Ivic, Purdue University

• Paula Hopeck, Purdue University