Wii Fit Nation: Videogames, Fitness Training, and Neoliberal Citizenship

• In Event: Risk, Governing and Governmentality

Abstract

Nintendo’s Wii Fit has been one of the most popular videogames in the U.S. ever since it first hit the market in the summer of 2008. This papers examines the cultural and social context that has provided Wii Fit to become popular not only as a “videogame” but also as a “training” device. Furthermore, this paper argues how Wii Fit has become a cultural technology of self-governance/self-management and citizenship training in the neoliberal society.

Author

• Hye-Jin Lee, University of Iowa