Rock n’ Roll, NASCAR and War: The Simulacrum of the American Soldier

• In Event: Soldiers, Surveillance, and Music in Times of War

Abstract

This paper analyses the ideologies of entertainment, whiteness, masculinity and patriotism in the current National Guard campaign using Kid Rock and his song "Warrior." Our analyis is founded in the theory of simulacrum to understand the rhetoric of the ad campaign and its use in movie theaters.

Authors

• Jennifer Sandoval, Univ of New Mexico

• Claudia Anguiano, Univ of New Mexico