Are you attracted to this organization? The effect of information presented in organizational ads on applicant perceptions

• In Event: Alternative Models and Understandings of Organizational Socialization

Abstract

In today’s business world, it is becoming increasingly important for organizations to determine what attracts applicants to their organization. Previous research has focused on what attracts individuals to organizations in general. This study examines the effect that information that is communicated in an organizational ad has on perceptions of job and organizational attributes and how these perceptions are related to organizational attractiveness.

Authors

• Isabel Botero, Illinois State University

• Tim McKenna, Illinois State University

• Brooke Morgan, Illinois State University

• Wesley Zartman, Illinois State University

• Ann Fabel, Illinois State University