The Role Communication Plays in Effective Pandemic Preparedness

• In Event: Health Messages and Outcomes: Perception, Behavior, and Prevention

Abstract

Due to the increasing likelihood of a pandemic it has become crucial that healthcare centers be adequately prepared for the unique challenges a pandemic will present. Rural hospitals face additional challenges due to their remote nature and a lack of resources. This study investigated the extent to which hospital pandemic preparedness coordinators perceive they are receiving adequate communication between themselves and the North Dakota State Health Department (NDSHD) and the North Dakota Healthcare Association (NDHA).

Authors

• Stuart Schneider, University of North Dakota

• Pamela Kalbfleisch, University of North Dakota