Toward a Narrative of Change: Understanding the Communication Aspect of Antibiotic Resistance

• In Event: Communication and Symbolic Interaction

Abstract

In this paper, we use communication theory to explain the allure of a partially true narrative about antibiotics as miracle drugs that, despite facts and evidence to the contrary, remains deeply rooted in the beliefs and behaviors of the general population.

Authors

• Slavica Kodish, Eckerd College

• William Maze, Middle Tennessee State University