Effects of a Substance-Abuse Prevention Campaign on the Accessibility of Alcohol-Related Constructs

• In Event: Scholar to Scholar VI
  In Scholar to Scholar Session: Perceptions of risk in health decision making

Abstract

We examined the accessibility of alcohol-related constructs as a function of exposure to messages from a field-tested substance-abuse-prevention campaign. Participants viewed ads in one of three conditions (campaign ads, comparison, and control). As measured by reaction times to make speeded judgments, the accessibility of a nondrinker self-view did not vary by condition, but campaign ads were more successful relative to comparison and control at increasing the accessibility of a view that alcohol is inconsistent with autonomy.

Authors

• Maria Leonora G. Comello, Ohio State University

• Michael Slater, Ohio State University