A Cognitive Processing Model of Information Source Use and Stereotyping: The Case of African-American Stereotypes in South Korea

• In Event: Deconstructing Myths: Analyses of Mass Mediated Images of Minority Identities

Abstract

This study proposes a cognitive processing model to explain that stereotypes are the result of a two-way interaction between receiver evaluation of the valence of accessed information from the media and receiver evaluation of the realism and believability of the information. The analysis of American media use and stereotyping of African-Americans among 378 high school students in Korea reveal that positive media portrayals that are perceived to be real and believable result in positive stereotyping.

Authors

• Alexis S. Tan, Washington State University

• Francis Dalisay, Washington State University

• Eun-Jeong Han, Washington State University

• Yunying Zhang, Washington State University

• Mariyah Merchant, Washington State University

• Marie Louise Radanielina Hita, Washington State University