Religiosity and Uses and Gratifications: Exploring the Potential Relationship

• In Event: Individual Differences in the Media Attraction and Effects Processes

Abstract

This study extends uses and gratifications research. The analysis examined the potential relationship between uses and gratifications, religiosity, and religious denomination. The study hypothesized a positive correlation between television viewers’ gratifications sought and obtained. Survey data were collected from 959 participants ranging in age from 18 to 78. Of the possible correlations between gratifications sought and obtained, results were mixed. Unlike previous research, religious denomination and religiosity did not correlate with gratifications sought or obtained.

Authors

• Kyle Holody, Bowling Green State Univ

• Kisung Yoon, Bowling Green State Univ

• Stephen Croucher, Bowling Green State Univ

• Anthony Spencer, West Texas A&M University

• Chrishawn Marsh, Bowling Green State University

• Deepa Oommen, Bowling Green State Univ

• Samara Anarbaeva, Bowling Green State Univ

• Abdulrahman Aljahli, Bowling Green State University