Interactivity Redefined: A First Look at Outcome Interactivity Theory

• In Event: Modeling, Theorizing, and Criticizing Communication Technology

Abstract

Outcome Interactivity Theory treats interactivity as be a perceptual outcome state resulting from the integration of three predictive dimensions: user experience (including individual receiver characteristics and context), substantive technological features, and content. This manuscript examines the nature of interactivity within the comprehensive and inclusive scope of the Outcome Interactivity Theory model, the unique manner in which content itself affects each receiver’s perception of interactivity, and how interactivity positively influences communication outcomes.

Authors

• James P. Gleason, Eastern Kentucky University

• Derek Lane, University of Kentucky