Communication of Corporate and Employment Image by Conglomerates

• In Event: Tell Us What to Believe: Organizational Rhetoric

Abstract

The study examines the manner in which conglomerates communicate their corporate and employment image. Mission statements and recruitment communication was analyzed to understand (a) whether there is consistency in the way conglomerates communicate their images; (b) similarities and differences in the way conglomerates communicate corporate and employment image. The study found that conglomerates are not consistent in their image communication. Also, conglomerates focus on different messages in their employment image creation and corporate image creation.

Author

• Vaibhavi Kulkarni, Rutgers University