Revisiting the Worksite in Worksite Health Campaigns: Evidence from a Multi-site Organ Donation Campaign

• In Event: Expanding The Relationship of Technology and Organizing

Abstract

The physical structure, social structure, and information environment of the organization are theorized to create an interaction environment that is distinct to each organization and that influences health campaigns. To test this argument, an organ donation campaign utilizing three conditions (high intensity, low intensity, and control) was conducted in 46 organizations. Multilevel modeling analysis examined the effects of the interaction environment on knowledge, attitude, communication with co-workers, peer influence, and behavior toward organ donation.

Authors

• Tyler Harrison, Purdue University

• Susan Morgan, Purdue University

• Lisa Chewning, Rutgers University

• Elizabeth Williams, Purdue University

• Joshua Barbour, Texas A&M University

• Mark Di Corcia, Purdue University

• Lashara Davis, Purdue University