Encouraging Patients With Depressive Symptoms To Seek Care: A Mixed Methods Approach to Message Development

• In Event: Provider care/Caring providers

Abstract

Assessment of the message preferences of individuals with depression. Messages were developed based on focus groups comprised of individuals with a history of depression. Adaptive Conjoint Analysis data were obtained via a survey at an online depression forum. The optimal communication approach described both psychological and physical symptoms of depression, recognized multiple treatment options, offered lifetime prevalence data, noted that depression can affect anyone, and acknowledged that finding an effective treatment can take time.

Authors

• Robert Bell, University of California, Davis

• Debora A. Paterniti, University of California, Davis

• Paul R. Duberstein, University of Rochester Medical Center

• Ronald Epstein, Univ of Rochester

• Christina Slee, University of California, Davis

• Richard Kravitz, University of California, Davis