Micromomentary Organizations and Institutional Subversion: A Case Analysis of the Buck-A-Person for Relief Fund

• In Event: Finding Space to Speak in and about Organizations

Abstract

As organizational communication scholarship moves towards macro-level theorizing of organizing, scholarship must both note the ways organizations conform to institutionalized pressures as well as resist them. While institutional theory does serve to explain similarities across organizations, there are unique structural differences, especially within the nonprofit sector, that negate the presence of institutionalism. The following case study explores the ways Buck-A-Person for Relief Fund, was able to resist institutional conformity through the use of institutional subversion.

Authors

• Disraelly Cruz, University of Missouri, Columbia

• Debbie Dougherty, University of Missouri, Columbia