Media Frames for Female Vice-Presidential Candidates: The Ferraro-Palin Connection

• In Event: To Lead or Not to Lead ...Palin, Ferraro, Clinton

Abstract

By juxtaposing media coverage of Sarah Palin and Geraldine Ferraro this paper aims to shine additional light on the way that women are covered in presidential politics. Relying on 150 pieces of print and television media acquired from the Lexis Nexis database, this essay focuses on three reoccurring Vice-Presidential media frames, including; first, a lack of experience; second, the selection of a female candidate as a tactic or stunt; and, female Vice-Presidential candidates as “gambles.”

Author

• Jessy Ohl, University of Alabama