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Examining Communication Messages and Weight Loss: Politeness Theory and the Concept of Face

Sat, November 14, 8:00 to 9:15am, Hilton Chicago, Floor: Second Floor, International Ballroom South

Abstract

Using Brown and Levinson’s politeness theory as a theoretical framework, this paper explores messages people hear that encourage and/or undermine one’s weight loss effort(s). Participants (n=322) trying to lose weight completed questionnaires where they recalled positive and negative messages and their corresponding responses. Findings note categories of encouraging and undermining messages, and the importance of giving face-saving responses that motivate continued adherence to weight loss program. Practical and theoretical implications for are discussed.

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