The Effects of Interpersonal Goals on Inadvertent Intrapersonal Influence in Computer-Mediated Communication

• In Event: The Communication of Advice, Emotions, and Goals in Computer Mediated Communication

Abstract

This research explores the impact of relational goals on communicative behaviors in online communication. An original experiment tested the effects of varying relational goals on participant’s behaviors and attitude change during a topical discussion. Participants expressed disaffinity by generating disagreements with their partners’ preferences, these disagreements led to attitudinal divergence from their partners’ preferences. Findings are discussed in light of a research agenda exploring the effects of goals on perceptions of media and other individuals.

Authors

• Brandon Van Der Heide, Ohio State University

• Stephanie Tong, Michigan State University

• Caleb T. Carr, Michigan State University

• Joseph Walther, Michigan State University